| 01 |
Product |
The title element refers to an individual product |
| 02 |
Collection level |
The title element refers to the top level of a bibliographic collection |
| 03 |
Subcollection |
The title element refers to an intermediate level of a bibliographic collection that comprises two or more ‘sub-collections’ |
| 04 |
Content item |
The title element refers to a content item within a product, eg a work included in a combined or ‘omnibus’ edition, or a chapter in a book. Generally used only for titles within <ContentItem> (Block 3) |
| 05 |
Master brand |
The title element names a multimedia franchise, licensed property or master brand where the use of the brand spans multiple collections and product forms, and possibly multiple imprints and publishers. It need not have a hierarchical relationship with title elements at other levels, or with other master brands. Used only for branded media properties carrying, for example, a children’s character brand or film franchise branding |
| 06 |
Sub-subcollection |
The title element refers to an intermediate level of a bibliographic collection that is a subdivision of a sub-collection (a third level of collective identity) |